Organic cotton and a more sustainable fashion

The way cotton is grown, harvested and produced has some nasty truths that impact our planet and its people. “Regular” cotton uses up lots of pesticides and toxic chemicals, which are bad not only for the planet but also for the people. 

Our products are made with 100% certified organic cotton. This means it is grown without chemical fertilizers or pesticides, protecting both workers and the environment. This also means we’re not only concerned with the origin but also about the end of the life cycle of our products. 

So, is organic cotton more environmentally friendly?

Certified organic cotton is a much cleaner alternative to regular cotton as it manages to keep water, soil, and air clean by not using harmful pesticides, herbicides, fertilizers, or genetically modified crops. It also releases 46% less CO2 during production, which means that it also saves a lot of energy.

Organic cotton producers are also mindful of soil’s well-being (by practicing crop rotation), natural cycles, farmers’ well-being, and biodiversity. While organic cotton has drawn some backlash because it utilizes more water than conventional cotton, 80% of organic cotton crops are rain-fed. Plus, because the soil is in better shape after organic cotton cultivation, it is also able to retain more moisture than a depleted soil, which offsets the extra water needed for production in the long run.

Just like too much of anything is unhealthy, we believe organic cotton isn’t bad but rather the overuse of it is.

It is also important to remember that we put our clothes on our largest organ on our body, our skin. Organic Cotton fabric is softer, lasts longer and all round better for our skin and most importantly, our planet.

On the social front, organisations such as the Global Organic Textile Standards (GOTS), have been working to make sure organic textiles also enhance (or at least do not harm) people’s lives. GOTS covers the processing, manufacturing, packaging, labelling, trading and distribution of textiles, ensuring that both environmental and social standards, such as safe and hygienic working conditions, no workplace discrimination and fair pay rates, are respected.

The most important thing is to make informed decisions about the materials you choose to purchase. Maybe we could wear our clothes a bit longer, wash them less times and hang them to dry more often. Being more mindful and aware of sustainability is definitely a step in the right direction.

Thidols, wear your idols.